Start-Up

start-up kdramaSummary: In order to impress her estranged, rich mum and sister, Seo Dal Mi quits her job to start her own business. She meets Nam Do San, the founder of NamSan Tech, who she thinks was her long time pen pal. They team up to join the hackathon for start ups which is run by a company called Sandbox.

Trailer: Start-Up

Genre: Romance
Episodes: 16
Stars: Bae Suzy as Seo Dal Mi
Nam Joo Hyuk as Nam Do San
Kim Sun Ho as Han Ji Pyung
Kang Han Na as Won In Jae



Likes: Such a success! Why? It captures its audience through its young, dynamic, ambitious and innovative nature of start-ups. Although it’s not at all easy as it seemed, the drama came out very entertaining and inspiring. I like the love story that came with it, the family dramas behind the most important characters and especially that found friendship from someone unknown.

Family bond. As the saying goes, blood is thicker than water. It holds true for our main girl, Seo Dal Mi’s story. How her family got separated but in the end, they all put their past behind and started supporting each other.

The dream. This one’s for Nam Do San who didn’t even know how to dream until he meets the girl he fell in love with. He got himself into a very difficult situation that ironing it out seemed like a dream for him.

The pen pal. I personally love the pen pal story. There’s something special with writing letters. It connects people on a different and special level. Han Ji Pyeong became Seo Dal Mi’s first love and he also became everyone’s love. I hopelessly root for him :(.

The grandma of all. I would say, she was the source of all good things that happened later. She was also the connection between everyone important in the drama. I used a lot of tissue whenever this grandma appeared.

The girl on the swing. I love the background story of this girl. It brought up the importance of choosing Seo Dal Mi’s Dad. Also it’s such a meaningful representation of the Sandbox company.

Cherry blossoms. The beautiful beginning and end of a friendship was well represented by the blooming and falling of cherry flowers.



Tarzan. Knowing how Nam Do San explained to Seo Dal Mi how AI worked using Tarzan and Jane as examples, it made more sense to call the self-driving car, Tarzan. If you don’t know, then Tarzan would sound very cheesy.

Yeong Sil. It wasn’t just Han Ji Pyeong but we were all getting into this charming virtual assistant. Yeong Sil, what’s my love prediction today? Would I be money lucky? Help me decide! Love the voice, I knew he sounded so familiar!

Surprising cameos. Lee Bo Young looking gorgeous as she appeared in episode 10. But the best is when the voice of Yeong Sil came to life and Yeo Jin Goo appeared on the last episode! Yes Yeong Sil’s voice was Yoo Jin Goo’s!

Favourite quote: “You’re a cosmos. It’s not yet you’re time to bloom. Be patient for fall.”

Appealing intro. It helps make a good drama to have a great intro design and music. Well done!

Now the question, are you team…

Seo Dal Mi and Nam Do San – I love their chemistry and they look good together too. In the end I think our too smart but kind-hearted Nam Do San needed someone like Seo Dal Mi who could complement his personality. I see them as a better match.

Seo Dal Mi and Han Ji Pyeong – first love is first love no matter what. I love how Han Ji Pyeong had been a pillar to Seo Dal Mi even when they were still pen pals. He still remained until the end.

Our talented cast.

Bae Suzy as Seo Dal Mi – This is actually the first time that I totally like her. She was extra vibrant and pretty and I was loving the chemistry between her and Nam Joo Hyuk.

Nam Joo Hyuk as Nam Do San – he was awesome here! I was very impressed in his acting, much better than in the drama Bride of the Water God . His facial expressions were better. He could cry too. Loved his shy, not so confident and nerdy character and as I’ve mentioned above, his chemistry with Bae Suzy was great.



Kim Sun Ho as Han Ji Pyung – omo, I fell in love with the character and who wouldn’t be? The story was really working to Kim Sun Ho’s favor – so deserving for the second male syndrome award!

Kang Han Na as Won In Jae – tough character for this pretty lady and she did so well in it!

Ending with an epilogue. A more elaborate ending is still my favorite especially when it comes with an epilogue.

Dislikes: Sometimes I couldn’t overlook how easy it was for these start ups to climb up the ladder. I know it’s for entertainment purposes only but really, it’s never that easy to run a business, much more to be a successful company to the point of going public (being in the stock market). You won’t look young anymore, believe me.

My Rating: 8.5 stars! (10 as highest)

Start Up Trailer

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